Non-smoking adults attempted e cigarettes because of curiosity, because they were being used by a relative, or for the reason that these received an e cigarette. University students regularly vape for experimenting. Pricey promotion targeted at smokers indicates electronic vapor cigarette are "newer, healthier, more affordable and easier to use in smoke-free scenarios, all reasons that e-cigarette users claim prompt their use". Exposure to e cigarette marketing affected people to attempt them.
